Speciality shopping centers attract middle-class to affluent Waterville (IA) clients and tourists. With a mix of mid-range to high end brands, it helps to keep the number of consumers higher and a steady return of loyal customers. Specialty Waterville (IA) shopping centers offer a clean, trendy and safe place to shop, dine, and be entertained. These centers are also located in affluent Waterville (IA) neighborhoods with low crime and potential commercial growth.